Nobody ever asks me this one casually. It tends to arrive after somebody has already had a poke around the site, hovered over the subscription page and started doing sums in their head. “Go on then — what does it actually cost, and is it worth it?”
Let me be straight about the first half before we go anywhere near the second. I do not set the price and I do not sell it from my shop. Bioniq GO is ordered on its own site, on its own subscription, and what you pay depends on the plan you pick and whatever is running at the time. So the only figure worth trusting is the one on screen on the day you order. Any number I typed here would be stale by the time you read it, and a stale price is worse than no price — it makes people budget for the wrong thing.
The second half I can help with properly, and it is the part that actually decides the question anyway: what you get for the money, and how to work out whether that is good value for your week rather than somebody else’s.
What you are actually paying for
Strip away the marketing and the offer is fairly concrete. Here is the shape of it:
- A formula matched to you. Your answers put you with one of 40 formulas. Not a tub you guessed at off a shelf, and not an infinite bespoke recipe either — a match from a defined set.
- Up to 23 science-backed nutrients in one daily dose. One thing to remember in the morning instead of four or five separate ones.
- Premium Swiss granules, not pills. Worth saying plainly for anyone who has quietly given up on large capsules.
- A subscription, not a one-off. It is built to arrive on repeat, which is really an admission that supplements only earn their keep when you take them consistently.
- Vegan-friendly. One fewer label to squint at.
So you are paying for the matching and the format as much as the contents. Whether that is worth it depends entirely on how much those two things are currently costing you in faff.
The comparison most people reach for — and a fairer one
The instinct is to hold it up against the cheapest multivitamin in the supermarket. I understand the instinct, but it is not a like-for-like swap, and pretending otherwise helps nobody.
The fairer comparison is with the shelf you already have. Open the cupboard and count what is on it: the vitamin D from January, the magnesium somebody recommended, the omega bought with good intentions, the collagen you take when you remember. Add up what those cost across a year — including the ones that quietly went out of date half-used, because that is real money too. I have written more on that arithmetic in Bioniq GO vs a cupboard full of single vitamins, but the short version is that most people underestimate their current spend because it arrives in small, forgettable amounts.
A simple way to judge it for yourself
When someone asks me point-blank whether it is worth the money, I hand the question back with four of my own. They are more useful than my opinion:
- How much am I spending on supplements now? Total for a year, including the abandoned ones.
- How much of that do I actually take? If half the shelf is untouched, the true cost per dose taken is far higher than the label suggests.
- Am I confident in what I picked? If your routine was assembled from articles and recommendations rather than your own circumstances, you are paying for guesswork.
- Would one dose a day genuinely stick better than five? For some people it makes no difference. For most of the ones I speak to, it is the whole ballgame.
If your honest answers are “not much, I take all of it, yes, and no” — then you have a routine that works and I would leave it alone. If they run the other way, the maths starts to look rather different.
The bit that costs nothing
Here is what I usually suggest before anyone commits to anything: the assessment itself is free, so use it as research. You can take the free Wellness Assessment in about five minutes at the kitchen table — a short set of questions about your diet, your routine and what you would like to support. No blood test, no appointment, nothing posted back and forth to a lab.
You see the price and what you have been matched to before you decide anything. Which means the sensible order is: find out what you would be sent, then judge the cost against that, rather than the other way round.
Where it sits next to the rest of your routine
One thing that keeps the budgeting honest: this is not a replacement for what you already order from me. It is a separate subscription for a different job. If your priority right now is protein, an active lifestyle or a specific goal, have a look through Targeted Nutrition first and get that right — and treat the personalised daily formula as the layer underneath, supporting things like normal skin, hair and nails, everyday energy and focus, and long-term wellbeing as part of a balanced diet and active lifestyle. Food supplements are not a substitute for a varied, balanced diet and a healthy lifestyle.
My honest position, for what it is worth: the price is not the interesting question. What you would be sent, and whether you would actually take it every day, is. Answer those two and the value works itself out.
If you want to see the number rather than read my thoughts about it, the quickest route is to build your personalised formula — the assessment is free, it takes five minutes, and you can walk away at the end knowing exactly what you would be paying for.
